13.3

I found chapter ten on using language effectively the most useful in this weeks reading.  The text reminds you that words do have multiple meanings, and that individuals interpret words differently.  Idioms are expressions that mean something other than the literal meaning of the words.  This is similar to the flicker article we had to read about sexist language.  The text tells the speaker not to use cliches in their presentations because cliches are so overused the audience might think they've already heard the presentation and tend to tune it out.  It also talks about audience centered language, which was reviewed in the speech buddy videos.