chapter 14

   In chapter fourteen it explained Monroe's motivational sequence, which is the parts to a persuasive speech.  The first part is the attention.  This is when you relate the topic to the audience in order to gain their attention.  Therefore, make it relevant to them so they want to listen in more detail.  Then you must show the need, which is the problem or harm.  Then the satisfaction, which describes the solution to the problem.  You must also give a visualization, giving somewhat of a story or visual on how the solution is beneficial, or of how if the problem is not fixed, what can happen in the long run.  This is almost like a dramatization.  Lastly is the action, this is where you tell the audience what they can do to help with the proposed problem.  Each of these steps build from each other.